Tracey R


Los Angeles, CA, USA

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  • "First off, I would like to give you kudos on your design and would be interested to try it.  Personally, I've attended CES for about 15 years and yes, I've seen a lot of products in this category over the years on the show floor (and even saw one company exhibit this year) but they all marketed themselves as "personal massagers" and not sex toys.  I obviously didn't see your application so I don't know how it was positioned and branded but I do know that the similar products that exhibited in the past, didn't have a mention of their product being a vibrator or sex toy - it was obvious for consumers looking for a toy but any naive person bought the positioning that it was a massage device.  The Hitachi wand is marketed as a massager but we all know that the majority of their sales are all for personal pleasure.  I wish that we could all be just straight forward and comfortable to talk about personal pleasure but until the high and mighty suppressive majority of the country is more relaxed, mainstream sex toys for women are more accepted being marketed as personal massagers.  I would be interested to know if the CEA gave you any recommendations about positioning it differently so that you could fall within that gray area.  Good luck with everything!"
    on: As a Luxury Sex Toy Industrial Designer, the Revoked CES Innovation Award Hit Too Close to Home
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