"In the case of the New Mac, however, which they say is supposedly designed for "our professional users," it is highly customizable. Which is maybe a little different that what we've thought or known apple to be, but again, it's something that that particular audience demands. "

"Correct me if I am wrong, but I don't think Apple's Original ethos were ever to simplify the internals of their products. The original ethos, and ethos that still prevail were to provide the user with a product that they don't modify or upgrade, or really, don't have to. Apple's ethos, as they prevail, started with their first Mac, a computer that was designed to make the UX seamless, not so any engineer could open it up and be able to fix it. They started off by wanting only engineers at apple to open and fix a machine, if in case it broke, which they continue doing today (The warranty on your phone for example, is void if a third party opens it). Apple still doesn't tell you how much RAM they've increased, because the average user doesn't care or understand. That the newer iphone is 1.5 times faster that the old one, however, that's what the users understand and like to hear!Now, I'm not saying designing for only the rich is a great thing or they are perfect at what they do, but maybe the experience is something that other stands in the market haven't provided yet."