"Ford's logo is extremely old-fashioned. No one (practically speaking) writes or reads in cursive any more. Your brand's logo is a hugely important tool for establishing brand positioning. If your brand looks like it came from your grandfather then its probably not a good look if you're trying to push new technologies, like EVs. So Ford should definitely dump their current logo and create something modern that shows that they are serious about taking us into the future. As a good example, see Kia's new logo. It is absolutely brilliant. Their new logo says that they are modern, sophisticated, and higher end. It's a great rebrand and matches their move from entry level vehicles to more mid-market, and matches what they are doing with their products. Ford needs to learn a lesson from this and do the same."