"I Think t's a good idea, but can't think of why it doesn't go closer to the bottom. That's enough room for someone to slide right under if they wanted to."

""designers also have to design the tray table on the back of an existing airplane seat, and that tray table has to pass 16g dynamic FEA testing, head-impact criteria, flammability requirements, certified material limitations, use only hardware from approved NAS catalogs, match the existing legacy upper literature pocket design, and integrate seamlessly with the vacuum-formed kydex panels surrounding it." - This sounds like the perfect job for a generative/parametric design tool. Then you can spend less time worrying about those and more time designing an experience for the person who'll be on the flight.I think the point is generative design doesn't restrict our creativity, but allows us to quickly go through iterations of full objects or specific parts of objects. Ideally, a database of parameters, products and uses will build up over time and that would move it into a whole new realm. Some designers would definitely be out of a job."

"I think Generative and Parametric design are brilliant, but it's up to designers to use them correctly. With the right inputs and boundaries I think it could make a very interesting and aesthetically pleasing element of a larger designed object.  I remember seeing some prosthesis and medical forms designed parametrically, and I thought they fit their use and had a fashionable element to them... which I don't think VW captured with this project."

"Great article, I had come across the milkshake story before, but had no idea it was mcdonalds. I think getting to the roots of customers needs is what design is about and the JTBD is a good tool to get the process started."

"If I understand correctly, you're saying the article ignores the importance of design and products as solutions for problems. But I think you're missing the point that from a customers perspective, the product doesn't matter. If walkmen were the best way to listen to music on the go today, no one would use spotify, because the music is the most important factor (and that's without going into why they listen to music on the go). "

"In designing products secondary functions always come up, but the point of a drill bit is to make a hole, not be an alignment pin. Other uses come from your ingenuity as a user, whether or not it's spotted as a possibility during the design process."

"I think this falls more into augmentation than prosthesis, but that's another question, where does one end and the other begin."

"What happens when you want your toast to come out with a design and someone sends you a toast message at the same time?"