"Hellman-Chang is a great example of hard work! I work on a small furniture company seeing opportunities for growth. But, we were trying to gain clients and people to hear about us. Our company wasn't aware of the advatages of PPC for a small company. We modified our ads online to the keywords Hispanic consumers were searching for. We improved keywords as the campaign evolved, so we could see stronger results. We were advised by Dalai Group ( http://dalaigroup.com/services/seo/ ) about that and International SEO. They let us set the budget and helped us communicate with customers in a faster, more productive way to meet their needs. Our experience with Spanish PPC helped us find more loyal customers. So I think it's all about hard work and loving your work."