"Recycling parts from your product back into the product range where possible and ensuring precious metals are not lot is innovative when you have a device with so many components. Also this being done in house and not outsourced is rather interesting.this was a response to the overall article suggesting Apple isn't innovative anymore."

"https://www.youtube.com/watch?v=WVPRkcczXCY There are many similarities between the Windows video released 2 days ago and the Apple video from October of last year.For innovation I leave you this, http://www.core77.com/posts/50069/What-Does-Apples-Liam-Robot-Mean-for-the-Future-of-E-Waste-Recycling I just don't see how this can be called innovative or that they have developed their own style."

"Eh, I wouldn't buy into a company that puts the FORMAT option which you may use once a year next to the Eject disk option which you would use multiple times a day. not to mention all the advertisement option crap windows has included in their software these days.I lack to see the innovation, a hinge? a cylindrical stylus? a marketing video that copies nearly identically what apple released months before they did, a porous surface to enclose your device in that assists in holding dust particles and other dirt/grime vs a hard surface which is easier to keep clean."