"I'll point out a visual fallacy: in the video a bicyclist initiates their brakes and the 'rear light' turns on to, as the copy says, "warn the vehicles behind that you are braking." But if you have to 'warn' a car that there's a pedestrian crossing the road (that's the visual cue) then you're f****d, because that car should already be braking too.Makers of things need to have maker editors go over their copy and storyboards before they publish these projects - because the word and image sequences don't always line up with what they're intending to say. And to me that's a point against.But I hope they're successful."