"There are many grinders out there with far better UX design. For example, the grind settings on the front are meaningless and unintuitive - a higher number means a coarser grind, why not have a pictorial description or just the particle size. The speed adjustment would be hard to reach out the back. Other features have been around for a long time on other grinders - the anti-static feature and the 'thwacker' to get the last bits out. Check out the Fellow Ode.  The concept of the integrated lid/water sprayer is novel but I wonder about the effects of spraying directly into the grinder rather than just spritzing the beans... rust..."