"I think what her school failed to do is give her the skill-set to creatively frame life. Fashion, painting, etc—these are all things which are already framed as archetypal creative pursuits. However, in ID, it is through the designer frame that we look at a vending machines (like she talked about) and see a field of information, possibility, potential, experience, emotion, structure, and so on. It is not that ID is not creative, it is that she had not yet become an industrial designer."