"Yet another "thing" for what exactly? I don't know much about snapchat, I don't have an account nor do I care to. I actually do find it interesting however what implications this might have to the increase of modern day dematerialization as well as its limitations. We are so caught up in the immaterial things like what social media provide much of even though its all so fleeting. And with regard to the networks how can they stay relevant. Lest Facebook becomes myspace and Twitter becomes Facebook they have to be more than just fads. "They're creating a physical product that supports their app". By connecting the digital to something that is physical they could actually take up space in our everyday life and thus be slightly less likely to just fade way into browser history. The whole "wearables" thing keeps popping up but not really sticking and I can't imagine its because people aren't really willing to embrace a greater merger of man and machine. I wonder if framing "personal perspectives" can sell were tech for tech's sake, as like had been with Google Glass, or even value in the premium, as with the Apple Watch, hasn't caught on. In agreement with Jason below my first impression was pure skepticism, but perhaps there is something to be learned here."