"For a current project, I've been doing a lot of research on customer trends the past few weeks. Specifically in Asia where KOL marketing, or influencer marketing is huge. Looks like the folks at Budweiser are jumping on some trends from your neighbors overseas. https://www.fastcompany.com/90305390/the-packaging-on-this-japanese-sunblock-is-printed-backwards-for-instagram-selfies"