"Where's the baby?"

"So much obfuscated misinformation and faux prestige media reference dropping going on here in this article...beware.The journalist is is making the case for only the economic behaviors that come after product design (without actually valuing the method that enables them). She is trying very hard in her writing to value the psychological results/outcome of product design over the actual delivery method itself.By stating that "people do not want your product design, they want your outcome instead" she is ignoring the well considered and necessary delivery methods that leads to an outcome. This kind of narrative is analogous to wanting to have a cute baby with out the part that includes conception, giving birth, teething, adolescence etc). She argues for an outcome without putting forth any cognitive or physical effort on the part of the solution user."People don't want to buy a quarter-inch drill [bit], they want a quarter inch hole." Yes...but you still at the end of the day need a well designed drill bit (and other things) to make the hole today in 2019. More evidence of ignoring the reality of the methodology that goes along with solving a problem and just focusing on the behavioral aspects of instant gratification, deliberate technology transparency that drives more and more dopamine addiction.She goes on with regard to tools and jobs...."We still love listening to music on the go, but in the last 25 years the tool we used to do that has profoundly changed, from the Walkman, to the iPod, to Spotify." These tools that are designed and developed into products by designers and others that are the "jobs" to which we perform and are able to continue to listen to music in a variety of ways is support for the desire of a product design over the outcome rather than the other way round.We need more understanding of what is going on around us rather than less. Understanding more how product design leads to our satisfaction (psychologically and otherwise) is a more holistic and mindful way of living in the world in the 21st century. We cannot continue to outsource everything that we need done in order to achieve the gratification we desire. Priming our brains with more and more dopamine hits without interaction in the real world will lead to more and more "outcomes" fantasy valuation over the ability of better product design solutions to actually achieve it.And using a McDonalds milkshake as an example of outcome rather than the reality of a sales and marketing decision, truly reveals the misunderstanding of design in this kind of journalism."

"Why so many products going backwards using 3D printing and crowd sourcing as a means to justify?  This is process innovation at the expense of product innovation.  AB testing without any design research."

"This taxonomy would be much more informative if it used just one singular product example (i.e. vacuum cleaner) to explain all of the different methods of sketching."

"You go-girl.com"

"This case study is a cautionary tale for how the limits of IoT are beginning to take form."

"Nick...are you sure you are working for the right firm?I liked reading this article.  It made me imagine sitting at the desk of Deiter Rams in the early goings after WW2 had ended and the dust had settled in Germany and at Braun.  'Cleaning up the mess' was his raison d'etre back then.The 'mess' is different today.  A product's service history is in some cases, more important than its function.  We expect and design products to be the 'film projector' that tells the story of the product and all of its bruised knees, rejections and marriage proposals through out its service life.  This information is supposedly important to designing better experiences in the future.The invasive growth of the discipline of psychology in the corporate process is to blame I am afraid (i.e. affordances).  Instead of designing electric shock treatments to understand a human being's behaviors, we now design consumer electronics that record behavior in order to better understand human psychology.  This data is then used to assign financial value on Wall Street.  Rather than taking the human spirit to places that never thought imaginable, we are now fixated on monitoring and recording each nanometer/second in order to understand incrementally how A was a result of B. Nick, you are old enough to have these nostalgic tactile memories trigger your sense of skepticism, but it is those that are much younger who have no neural network built to appreciate these tactile, audio and emotional affordances that you mention.  They would like very much to not have to touch anything in order to get the answer they are Googling or direct a torrent file's cryptographic hash algorithm.The monolith is measuring all of us 24/7 through increasingly faceless geometric blocks of material.  Some people have the capacity to care about this and some just wish it would do it faster.  I would say your example of object fetish just does a better job of cloaking this activity, rather than setting the user free to enjoy the scenery..."

"Comment on this"

"These musings need to be juxtaposed along side prior iterations to achieve similar end user needs.  The Oscar Meyer Weinermobile has a long history of mobile branding in a vehicle form factor.  The Ice cream truck has been around dispensing cool treats for decades.  The current generation of mobile utilitarian food trucks offers everything from burritos to Korean BBQ.  The musings suggest taking branded food and beverage consumption and enjoying them privately at speed to and from our destination.  I am afraid these do not jibe with the future of a more collectively global and interconnected world focused on sustainability and resource efficiency.  The Google Bus comes closest to what the sketches are trying to suggest and that is more likely to become autonomous and serve lattes before a smaller sized private transport.  The markets that are targeted for future economic growth already have way too many vehicles clogging the roads and byways.If the future of autonomous vehicle travel is as private and smooth a ride as is being depicted online and in popular media (or in these sketches), well then, we all will be saving on dry cleaning bills aimed at removing food and beverage stains from our clothes.  Reality, g-forces and gravity that we are still a part of point to a whole new generation of spill proof container designs that accompany our new mobile breakfast tables.  This will open up a new segment for ID to develop and serve.  Cha Ching...^^"