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david copeland

director of HFID
Minneapolis, MN, USA

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  • 8 Comments
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  • "Wow - are those things ugly. All housing and such little expectation of sound. It's almost the antithesis of what I would expect a speaker to look like. It's a 50's fridge door that someone Etsy'd into a speaker."
    on: Bugatti Now Designing…Home Speakers?
  • "Loved IG-11. After seeing IG-88 just stand in a bounty hunter lineup during 'Empire Strikes Back', see how that droid worked in the field was a great payoff! Agree on the Blurrg. Poor design and delivered some spotty CGI as they were riding around.I did love all of the practical effects - especially the creatures all around. Blurrg withstanding, The CGI was used sparingly and didn't get n the way of the 'real' feel of the practical effects.Looking forward to the show!"
    on: "The Mandalorian," Episode 1: A Production Design Review
  • "I should have added that a worthy solution for packaging would have been to re-think the storage case. Right now, most are well-engineered roto-molded cases, that with a little more thought, could really have been brought forward and re-imagined for this concept. People need to store tools in fairly abrasive environments - I feel a case is a minimum for a tool of this nature."
    on: A Student's Take on Designing an Electric Drill for Non-Professional Users
  • "This will sound harsh - the packaging is lacking in my opinion. So much attention given to the drill, and so little to the packaging. For the desire to create a luxury drill, the packaging is reminiscent of a boxed board game. "
    on: A Student's Take on Designing an Electric Drill for Non-Professional Users
  • "Gone. Looks like the URL is no longer active..."
    on: How to Build Your Own Supercar
  • "If you take the personal ownership aspect out of this, it would make more sense. The last thing I would do, is to buy a tandem bike, canoe, motorboat, house, or what have you and offset it's cost by sharing it with strangers. Don't really believe the core belief statement. Human nature doesn't really support this aspiration, I feel."
    on: The Future of Moving Together: IDEO Visualizes the Role of Autonomous Vehicles and Ride Sharing
  • "One word...'theatre'.If there was nothing on those tables, it would look like nothing is happening. Instead, they want to show a space that is dynamic, collaborative and holds the future of their products within."
    on: Video of "60 Minutes" Inside of Apple's Secretive Design Studio
  • "I agree with David above. Think of the the email/online application as an 'Elevator Pitch'. You are only going to capture a short window of time to hook your audience with your resume and portfolio, so short, sweet and to the point is best. Having recently gone through a number of portfolios, my average time to for review of each was 2-5 minutes. I would glance at the work, and if there were a lot of pages, I scrolled pretty quick, and often times didn't pour through every page. I appreciated (and spent more time on) those shorter, tighter and more 'BAM!' mini-portfolios at the initial blush. There will always be time to go through a longer portfolio WHEN they call you to have a proper interview. Make sure that 'Elevator Pitch' sample you send shows your process succinctly, and puts your best foot forward."
    on: How Long Should Your Design Portfolio Be? 
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