"For long time the world of crowdfunding does not make much sense to me. I also do not see anything special in the PICO product hence its success is a mistery to me. The same goes the other way around for product that have been designed properly from the ground up, like the MummyPod, but did not manage to shake the dolar tree that much (https://www.kickstarter.com/projects/outdoorvitals/mummypodtm-first-sleep-system-for-hammock-and-grou). Their campaign video is informative, product seems rich in features and the developer has a track-record in this market. As always, success is not down just to one factor but it depends on many things but I'm yet to find a resource that compiles them into something digestible I could study. Any suggestions anyone?"