One question we get from new clients while drafting industrial design proposals is how many concepts they'll be reviewing in the early phases of a project. Every client and every project challenge is different, but more often than not we agree on an expectation of between four and six concepts
What are the odds a new product will still be around in two years' time? If you ask the Product Design & Marketing Association, they're not good: between 25 and 45 percent of consumer goods in its survey eventually fail in the market. The U.S. Department of Commerce is even
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