"Very cool!  Great starting point for a whole new array of products me thinks!"

"A nice concept, but on first viewing it looks like it is powered by magic?Aesthetically I think it looks pretty cool, on a personal though, I don't think the crown is particularly well integrated into the overall aesthetic.  What I am not understanding is how the mechanics of the watch are ever going to fit into such a minimal form.  Swatch did a great job in minimising the number of components needed in an analogue watch and they still needed a fair amount of internal surface area for all of the gears etc.  The lack of space for anything in this watch (especially when considering wall thicknesses included) would require the mechanics of a time piece to be completely re-engineered, and that is if it is even possible.  And then there is the battery...I fear that this is a beautifully minimal watch, simply because the internal mechanisms weren't deemed necessary...(would love to be proven wrong)"