"Such a helpful article, thank you.  I am hoping you or someone can direct me, I have two ideas: One is for an additional demographic I know of for product a company currently successfully sells. ($20.00 ea)  The additional demographic consists of a group of women numbering in the hundreds of thousands. No change to the product would be necessary, only the packaging and marketing. The other is similar. I have an idea for a product currently successfully sold (also approx 20.00 ea). If the company altered the color of the product and packaging it would open up a huge market.   I would like to know how I should contact the companies and what I should say."