"Templates are dead, long live templates.What is being described in the article is a set number of layouts, colors, typography that are predefined aka: templates. What is not being described is the uniqueness of business needs across the board, if I am a realtor, how do I add my automated listings? If I am a dentist: are my forms HIPPA complient? Who makes those forms?No answers, just concepts, this is the marketing ploy of online businesses attempting to sell snake oil to people that do not understand the web, who do not want to deal with the web, and who have been ripped off by web designers in the past, looking for a simple solution, only to realize they have been ripped off again.And lolz to all the comments below who mention the advertiser, I mean "author" of this "article", who has yet to answer any questions."