"This was well covered at the time. Universally appreciated, but there was *a lot* of attention on this project as the most creative design effort of the century, and whatnot.Dent went on to win a Black Pencil in the D&AD awards, making this project one of the most pronounced one-hit wonders of recent memory. Strangely, he has been remarkably quiet in the global design press since, with his website boasting a copyright of 2012.This almost feels like a great candidate for a "Where are they now" story, rather than another celebration of the piece itself, nearly ten years on."

"A friend of mine works at Amazon, and I once asked him about this. Apparently, each product is coded with dimensions and there is software that calculates what box should be used. But sometimes the box that is called for is oversized. The problem is that *only a supervisor* can modify the order and choose a better-sized box.Box selection is a delicate art, done mostly by software, because the trucks at the facility are packed to gills like an exemplary round of 3-dimensional Tetris. No human could ever pack a truck so precisely without the aide of a computer. Therefore, to make adjustments on the fly can mess with this packing operation, and thus delay the trucks leaving the facility.Their issue isn't material waste, but time waste. A pile-up is more costly in minutes wasted than the extra pounds of raw cardboard."

"The problem is that these brackets, in whatever size, are awful. Lots of variation due to bending, unclear which screws to use, and since the three holes aren't vertically aligned, it can be tough to find a stud. These are terrible — the equivalent to wire hangers. Yes, they work, but even in a garage they look like crap."

"See also: Little Miss Matched. A sock line aimed at 7-year-old girls, sold in packs of three, and intentionally mis-matched. The patterns look like they "belong" but they're clearly not the same. This is basically the identical idea but for grown-ass men [with too much disposable Kickstarter money]."