"I created an account just to respond to this article. While I can see the point you made that apple isn't designing for the average consumer anymore, that isn't an excuse for apple to provide an overpriced aluminum rod that holds a screen in place for a grand. That's just ridiculous and unnecessary. I don't even think the richest people are stupid enough to spend that much.On another note, you didn't even really go into detail to justify how the stand works from a design standpoint. Instead you just kissed John Ive's ass and said "Oh, he's a great engineer, that means he is never wrong about anything!" It clearly can't cost that much to produce something as basic as a monitor stand, unless you're making it out of fucking diamonds or something. It's a prime example of this shitty "apple tax", where apple artificially increases the prices of it's products to make up for a decline in sales. It's not a very good solution as it drives even more people away from your product while providing little incentive to improve it.I know this might be going off topic, but lets look at the iPhone for example. It costs $490.50 to produce a single iPhone 11 Pro Max, according to https://www.cultofmac.com . How much is apple charging for it? Almost 11 grand. That's over a 200% increase in the original price to manufacture one! It's ridiculous! And I would imagine that the same applies for the Pro Stand. And it's very obvious that the iPhones are being marketed to the average consumer, with TV ads and pricing plans and such.To conclude, apple seems to be manipulating it's consumers with the idea of them being this "innovative" and "first of it's kind" company that deserves respect for all of it's decisions. They throw around a lot of buzzwords in their advertising that don't really mean anything, but are designed to make people think that they're paying for something that's actually worth a used car. Alright that's my two cents."