"First and foremost, the Dango is a hook design, but most of the people commenting here are failing to see the other utilities that this product offers. Not only does it help hold your bag etc., but also your keys; allowing you to have all your items within sight. For most men, not having things bulge out of our pockets is a godsend. That being said, this tool also has a bottle opener, which appeals to most young working professionals who are out and about all the time. The design language is tactical, modern, utilitarian, and appeals to both sexes. Yes you can get a cheap $1 hook elsewhere, but this product is proudly manufactured in the US with quality materials and will last you a lifetime. Simple and effective."