"8 Advanced issues found▲2it will be interesting to see how receptive enterprises are to this type of rhetoric during the future months. speculative design and design consultancy adoption was fueled by the evergreen unicornesque promises of silicon valley like startups, but it was more a pr and marketing stunt that actually something that brought revenue to those companies. during the next months and years, I guess they will cut on the flashy design concepts and focus on the secure revenue streams, I guess that the "doing " part of the design will be prevalent.  "