"The "alien script" is a graphic pattern used extensively by ROG or Republic of Gamers, a gaming subsidiary of Asus. It's highly likely to tie into the rest of their products for gamers that are brand loyal."

"it looks like the finger joints on the rails run vertically. so you see them on the top edge, not the face."

"Chances are it's cedar, it has a pretty distinct aroma which is a dead giveaway"

"Not to mention buying this along with a permanent wall hook will set you back less than $10"

"Agree with Adam on this one. Such a complex product offered by a fresh company, you're bound to break something and be left with little recourse.It seems to be well designed and the parts seem sturdy enough, but any cost-cutting measures like using sub-par screws that will shear and rust will make or break a product like this."

"I worked in a sign shop before, and definitely this is shoddy workmanship. The standard way to attach letters like this is with a paper template, industrial double-sided tape and silicone.Alternatively, they could have just had vinyl lettering applied onto the surface, or the acrylic letters attached to another panel, in the shop, that would as a whole, be PL-ed to the inside of that framed panel."

"Products like this already exists and sells for less than a dollar on ebay. They're more feminine and called purse hooks, but it's not hard to hack this for the same purpose. http://www.ebay.ca/itm/New-Portable-Crystal-Purse-Handbag-Hook-Hanger-Bag-Holder-Foldable-Folding-FE-/331847084442?var=&hash=item4d43a0a99a:m:mboK6CmfHML1QGXJYixDuUg"