"I've been reading Core77 for over a decade now, and I've noticed recently more and more language that devalues the input and impact that comes from the engineering side of the product design world.  I know that this is primarily an ID focused site, but is it really necessary to call the people that actually make parts real Nerd or Enginerd over and over?  In the end ID and PD are nothing without each other. Framing things the way certain contributors do here only serves to perpetuate the top down "ID as God" paradigm that seems to pervade even in places where it should really be a collaborative effort when technology is the main driver."