Prescott Perez-Fox


Phoenix, AZ, USA

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  • "It's like that scene in Willy Wonk and the Chocolate Factory where the girls are thumbing through Wonka bars trying to find the Golden Ticket."
    on: Think Amazon Warehouses are Bad? Check Out This Package Center in Shenzhen During a Shopping Holiday
  • "Both the hand-lettered wordmark and a proposed "flat" version need some updating for modern times. Typographic logos have only improved in the last 50+ years, even with the new challenges of digital screens. A company like Ford can handle it, but only if they give it a real college try. No nibbling around the edges."
    on: Ford Almost Had Their "Flat" Logo Redesign--in 1966, by Paul Rand
  • "We have dog poo bags dispensers in Brooklyn. I've seen them along Eastern Parkway, as well as in front of my sister's old building in Kensington. Can't say I've seen them in Manhattan, there's not a lot of space for _anything_ new on those sidewalks, but now that I work in a pet store part time, I see the world a little differently, and notice pet-related objects in the wild more regularly."
    on: Urban Design Observations, Los Angeles Edition
  • "Could be another party to blame — the City itself in the form of building regulations. I can easily imagine an obscure code that specifies that white letters must be used if the building material itself is darker than 55% grey (100 being pure black), or else attach a sign with a white background only. So yes, it would be more subtle and sleek to use some kind of low-profile laser engraving, but it might incur a big fat fine from the Dept. of Buildings. for riding roughshod over low-vision persons, or not being visible from X feet away."
    on: Today's Urban Design Observation: Is This Screw-Up the Designer's Fault or the Contractor's Fault?
  • "Wouldn't be surprised if there was also a workaround to some obscure law. Perhaps it was worded vaguely, saying "saloons shall be hidden from view of the public street" but at the same, they want to let the music and banter flow out to entice customers. Not to mention allow natural light and fresh air in."
    on: What Was the Purpose of Saloon Doors?
  • "One update I would make to the survey is to ask "are you currently employed?" or some version of "is freelance working for you?" Better to have those looking-for-work self-identify than to pollute the data with low salaries."
    on: Take Coroflot's 2018 Design Salary Survey 
  • "Luca's update is of course a million times more logical, but we'd likely have to "dumb it down" to eliminate rich text styles, font sizes, and emoji ... in other words, how would we do it on a typewriter?CAPS FOR HEADERS// Entry Items with some punctuations// Another Item----------- Divider line --------------SECOND CATEGORY// All ClearFolks who write CSS code have figured out some clever text-based formatting tricks!"
    on: What the UI Design of the Hawaii Missile Alert Actually Looks Like, and a Suggested Design Improvement
  • "There's an app to get rid of the Notch, at least on the home/lock screens — check out Notcho: https://itunes.apple.com/gb/app/notcho/id1294836169?mt=8&ign-mpt=uo%3D4"
    on: Why I'm Not Buying the iPhone X
  • "Lots of solving the wrong problem here. Slick doors, great. But where is the increase in hand-holds? The entire ceiling should look like a rock wall, or at least have plenty of rings, Ts, bars, knobs, and other abilities to grab on to *something* for those wedged in the middle.Doors, whether illuminated by red or green strips, should be completely out of phase with each other. The fact that they're still across from one another is absurd in 2020. The number of human interface problem of the NYC Subway is crowding around the doors and not moving into the center of the carriage.Cool to have a makeover, but it doesn't look like any actual *thought* went into it."
    on: Today's Urban Design Observation: Checking Out the Design Upgrades on NYC's Future Subway Cars
  • "I've been asking for this for years. The missing component, though, is the social pressure. Riders, not MTA staff, must enforce the "no sitting when it's crowded" rule. Train conductors can help the effort by voicing over "ok folks, time to stand." based on their own observations. My vision is also that _every_ seat folds up, except at the front and rear car of the train, where seats are permanent. Elderly, pregnant, or just plain tired riders will learn to talk a wee walk on the platform to get the best seat — indeed, the only seat.Think social pressure doesn't work? It's all but eliminated bikes on the train during rush, and ensures that pregnant women get a seat damn near instantly."
    on: New NYC Subway Design Fail: Lockable Folding Seats
  • "The top shelf pictured would be useful, slightly larger, to hold binders and other notebooks. This way, you could open 'er up and add/remove pages right there at the shelf, without having to deploy the whole thing to the nearest table and take up valuable desk space. Not everyone works this way, of course, but I am a 3-ring binder kinda person, so this would be nice for me."
    on: Yea or Nay: Are These "Space-Saving" Transforming Furniture Designs Valid, or Do They Miss the Point?
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