"There is a fundamental flaw in your statement that "all we want is the picture" because television is picture AND sound. Sound quality is the great victim of the thin TV trend, when going in a mall to buy a TV the shop assistant will always tell you "don't worry about sound quality because all of these TV sound system is crap". This is a convenient way to sell you soundbars and other stuff. Of course Samsung can't go in the direction of quality trying to implement a decent sound system in a thicker TV, seeking quality has never been in Samsung DNA, they go for a flashy, useless design that thicken the TV with no purpose at all."