"This article illustrates what is wrong with designers and UX people for the past years. The supposedly "meaningless statements"  like "six times the suction power" are exactly the kind of statements I'm looking for when deciding to buy a product. It's a shame that simple concepts like this somehow apparently are not considered too complex for the average person. Dyson's YouTube channel had exactly what I expect: quick how-to guides to solve the inevitable problems that can and will happen with a mechanical device. No one goes to the manufacturers YouTube channel to specifically look for marketing. The only real problem with Dyson is that their stuff is expensive, since they need to fund so many failed bets as a company. But yeah, the fact that the grow a lot shows that there's still space for companies that try to sell products with hard facts vs Apple-like fluffy marketing, smoke and mirrors. By the way, all this supposed care about UX and your comment box doesn't even work on Android phones: shows exactly on which type of world you live in. Twitter login also doesn't work and neither does Facebook login. "