"Another great program to add to the community!The trick with these programs isn't on the design side as much as it is on the business side. When we initiated the Design MBA programs 8 years ago, we initially sought a partner until we realized that all basically wanted to add a design course or two to their existing MBA curriculum and call it something new. That's not what we were after.Unless the program is willing to confront the myths about business taught in the vast majority of programs, they aren't future-proof and they aren't adequately integrating design into the total understanding of business. It's not uncommon at all at many business programs where design has been added for students to hear their business professors say, essentially "forget all that stuff you learned over there (in your design courses), none of it is true."We went it alone BECAUSE we wanted to teach business in a new way, in a new context, at CCA. We don't only teach Neoclassical economics, nor do we limit our teaching of accounting to the FASB party-line, and any program that doesn't integrate sustainability and systems thinking at the core, not as an option, isn't preparing students for the present, let alone the future.My colleagues at other institutions, mostly research university have pulled they hair out trying to evolve standard business curriculum and it's taken, in some cases, 15 or more years! Integrating design into a business education (and vice versa) is an important start but the real prize is rethinking business itself and how to teach what it can become in this century."