" Is there any way the Cybertruck wasn't inspired by 2016's Low Res Car from United Nudes? Which is itself a low poly version of the wedgy and flat paneled Lamborghini Countach of 1974? Anyway, I am reserving final judgment until I see the production version on the road, but I am among the many people NOT clamoring for an even larger American pickup truck. I was hoping pickup trucks were done growing. https://www.unitednude.com/news-page/Lo-Res-Car/"

"I could not agree more. The "Process Porn" title gives the (false?) impression that Core77 is some kind of old school boy's club / frat house or at least clueless, and keeps me from forwarding these cool videos to other people who might enjoy them for what they actually are."

"I really got a kick out of this story in part because I had been looking at the "DesignShabtai" Facebook page a year ago so I recognized his name immediately.In other design news from the SAME EVENT, Kanye appeared to claim sole* credit for the Adidas comeback, when it really was the work of many people at Adidas and the result of the big sales of shoe lines like Boost and Superstar. Adidas' decision to give their US HQ in Portland the design lead is also really important. Yes, Adidas has gotten more than their money's worth out of Kanye since they signed him, but he sure isn't helping now. Unless that changes, he will be dropped. https://adage.com/article/cmo-strategy/adidas-ceo-support-kanye-west-slavery-remark/313374/"

"This design change also required some uncharacteristic boldness on the part of the executives. I may not get this story exactly right, but it is so long since I read the Bob Lutz book "Guts" that it comes from. He wrote that when they consumer-tested this new "big-rig" design against a then conventional design, a larger percentage of pickup owners preferred the conventional design. However, a smaller percentage of all pickup truck owners LOVED the big-rig design. Standard marketing-think at the time was to go with the design people preferred. But Lutz reasoned that the only way for Chrysler to grow their tiny share in lucrative pickups (around 5%) was to convert buyers of other brands to Chrysler would take passion, not mere preference. And the percentage of people passionate about the big-rig design, although fewer than those who preferred the conventional design, was something like twenty percent -- four times Chrysler's market share. Unfortunately, this very successful appeal to emotion, coupled with US light trucks' exemption from CAFE fuel economy standards and cheap gas, set off a race to ever larger and more powerful pickup trucks, often sold to customers who had no use for a pickup truck at all. The aftermarket solved the ergonomic problems of higher and higher truck beds with a variety of tailgate steps and ladders: http://tiny.cc/gsva2y. And each of the Detroit automakers have now added a mid-sized pickup, similar in size to the full-sized trucks of a few decades ago. https://www.ford.com/trucks/ranger/. But we're still putting a lot of carbon dioxide into the atmosphere fueling those big-rig fantasies."