"or just hammer them down again and add to the patina!"

"right on the money with this article. I myself have a start up studio and im getting around bringing a website online and i can say i rather let this job handled by a pro. I want my site and image to look great and im hindered by my web abilities, so i would prefer to get it right the first time instead of grueling a long time trying to make the site better. These tools we have now are fine and some can achieve very good results, however i think it is true that eventually squarespace will be victim of its own success since 90% of every new site nowadays uses one of its templates and its become the norm. Me? now i want to be my site to be different and set it apart from what squarespace has to offer..."