"I've always wondered about this "idealization" of food product imagery for packaging. I've done a few projects where clients ask for their product to be premium-ized heavily and at times I've felt a bit icky about it. $5M feels like a lot, but the product does look considerably less impactful than portrayed on pack."

"Loving this. Time to start saving money."

"I'm jealous I didn't come up with this myself....this is so clever, minimal and creative. Digging every bit of it. The best part is it is not just minimal, but can be made with the smallest scraps of wood. I'm going to have to make this for myself as a holiday gift."

"I have a Mazda CX-5 and when the weather dropped below 15 F, my media console would restart several times during my drive. It turned out to be a faulty connection on the  Nav SD Card. They swapped that out for a new one and it fixed the problem. The cold weather seemed to be affecting those pieces enough that the car vibrations disconnected it constantly, forcing the media console to restart after attempting to reconnect so many times. "

"This used to be the standard in most of Mexico pre 2000's. I visited Mexico in 2008 and the refill concept was gone by then. It was striking how much plastic garbage from single-use bottles there was in the streets. Coca-Cola introduced the concept of single-use plastic for soft drinks because it cut their costs drastically: shipping costs dropped with lighter plastic, they removed half of their supply chain after they no longer needed to recover bottles for clean up and re-use, and the packaging cost per bottle dropped as well. They were also able to expand their market, capturing on-the-go consumers, spaces where glass was not safe (no glass in beaches), etc. As much as I appreciate corps striving for sustainability goals, I would appreciate transparency and accountability from them as well. They created the problem and now they receive praise for fixing said problem. I think Coca-Cola owes this to the world, especially developing countries that they knew well in advance didn't have the infrastructure to recycle that much "disposable" plastic. They knew this would be a problem and chose to ignore it. "

"Same. can't seem to register."

"Pretty much every bottle of liquid product in your home falls into this category. Laundry detergent, shampoo, dish detergent, most spray cleaners and especially drinking water. A solid home filter + soda stream can make a variety of fizzy drinks nowadays, no need to ship water across the world. We have the technology to be smarter than that."

"It is very difficult to hear this from someone who doesn't pay his interns. I understand and agree with what he is saying (in isolation of the larger global context and making design accessible to all), but its just difficult to hear from him in particular."