"totally agree. a more reasonable goal to bring this to market is more on the order of a couple million. The tooling alone for just a few of the parts would blow the goal out of the water, not to mention salaries etc."

"I totally get this mistake. I think a more obvious (color or form) ring where the cup goes would definitely help. Also the mechanism where coffee comes out is really hidden maybe just extending the spout down to make it more obvious.  "