"I'm the co-founder of a product innovation firm in Mexico City called R&D Machina, and as I read this article I found many (if not all of them) examples particularly true in our case. It is indeed very difficult (because of tight budgets, paleolithic culture, lack of highest-ranking relationships, etc) to close deals with AAA clients, but on the other hand, we haven't improved our internal structure to suit smaller clients, which are absolutely open to work with us.I don't have an answer either, but we can't let the makers' agenda lead ours. We must move fast and urgently to develop a compatible business model that proves our unparalleled value. "