"You’re wrong.  To reduce this stands egregious price to Apple building things for the rich rather than the middle class is completely wrong.  And obvious.  Aston Martin and hublot make luxury items for rich people.  Apple makes products for both middle and upper class people who in the former case are willing to spend outside the means and do it successfully.  Their Disney+ service is competitively priced, and while their watches and laptops and phones are expensive ticket items, they aren’t absurdly more expensive than their competitors.  And in some cases less.   With this display, what you have is a extremely high end, high price item that no mainstream/traditional competitions are producing.  And I simply think this is a case of what you said, it’s an item for a person who is extremely price indifferent when it comes to that device and to they make the assertion that if that person is willing to pay that much for the display.  They’re willing to pay that much for the stand.  But no one in their right minds wouldn’t say wtf, that stand is way, way overpriced.  And it is.  But the people who buy that monitor will have to buy that stand even if it’s outrageous. And it is outrageous.  Maybe they’ll sell so few that they needed to make it that expensive to actually cover the costs of taking a bunch of expensive designers making it, and/or they just knew they could get away with it with the kind of people buying the monitor.   Like $20k rims for a Lamborghini.  Yes it’s ridiculous.  But that’s the price you pay at that level.   But it does NOT have to do with apple making products for the rich and mostly only the rich.  If that was true they wouldn’t have the kind of market capital of VW in the auto maker market, but instead that of Ferrari.   And don’t be surprised if they decided to make the next generation monitor stand half the price.   "