"I have to disagree that the logos generated by Tailor Brands are "creative" and "not horrible". The results from my mock company tests were ugly, boring, unmemorable, and non relevant. I understand that you're recommendation of these tools are for companies who don't have the funds to hire a designer, but based on the awful results I experienced, I would recommend anyone wanting to revamp their logo to hire a cheap designer for $200 (or even less), or consider a pre-made stock logo site (human created stock logos). I can't imagine the results could be any worse.If a company can't afford a $200 logo in an age where branding and perception means just as much as the product or service itself, then maybe they should reconsider the business all together. Or maybe just save up a few dollars until they can afford to hire a cheap designer.A logo and brand identity is a foot in the door, and often times the first thing a customer sees when introduced to your company or brand. When I see a cheap logo, it tells me the business doesn't have an attention to detail, is hurting for money, and makes me wonder if they also skimp on the quality of their product or service. I'm sure I'm not alone with this sentiment.I mean not to knock your review, and I agree that maybe this is a useful tool for someone just starting out. Though I honestly think anyone would be much better off having a human design their logo. There are many newbie designers who are just starting out and are willing to take on low cost projects to build their portfolio. Or even the purchase of a stock logo would be a better option.The benefit of hiring a cheap designer over AI is you can have at least some element of customization. I find it odd that a design website would recommend a tool like this to it's readers. "