Their new robot vac exemplifies their focus on tech over UX
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"I knew I didn't like my Dyson vacuum. It was loud, didn't work all that great, had horrible tool and power cable management and pieced together (and just as easily came apart) like some sort of Playskool toy. I was actually relieved when I dumped it for a Miele model. Vacuuming was still a chore, but less so. It just works, very well at that. Clearly the designers put a lot of effort into making it easy to use and threw in plenty of nice touches - retractable cords, built in tool storage and big push buttons control all the functions. That's good design."