"Marketed toward developers and hackers; Silicon Valley types who need something to obsess about. They have the means and capacity to have a very private puzzle to fuss with over a long period of time. There a ton of Easter eggs buried into Mr. Robot, for example, that attract such an audience and RR is tapping into that market. "

"Already is political in the nationalist/racist sense. See: Fraktur and the drama that unfolded in the forties and now today. There is an awesome 99% Invisible podcast about it."

"I keep seeing this and keep thinking 'cute' but I don't see it solving much of a problem. The video shows a common problem of folks just blasting their chain with lube so I suppose its better than that I guess.  The Calvin Jones method is best: rotate the chain and one drop per link then wipe away excess. It probably just about a minute to do vs the few seconds to use this but the benefits are greater. Its free compared to purchasing a separate applicator to the lube itself, and the maintenance will last longer. The proper method ensures a cleaner chain by wiping away dirt and removing extra lube on the outside of the links that may attract dirt.  Its a product for people who are unwilling to learn or listen and want a shortcut to save them maaaybe 12 minutes a year. All I can hope for is this is a gateway drug for folks realizing how their bike should perform with a properly lubed chain."

"Lian Li has been making desks for years. The brand is generally known for well designed and good quality cases. "

"Good post... the market isn't large hence the sparse offerings. I think you nailed it with the pinball comment... almost never my cup of tea. I suspect most of the folks who want a furniture computer are not in the market to buy one. These folks bleed-PC and want to show off their hard work and that can only be achieved by doing it oneself."