"I draw a lot of parallels between Dyson and Apple. Fitting tech into smaller packaging to achieve a more desirable result. The flipside is longevity and whether a brushless impeller will overheat or burnout quicker than a traditional design. The article suggesting the Dyson hand dryer spreads over 1000 times more germs than a paper towel made me think ultimately these high end products are purely smoke and mirrors. It is the association and social status driving the market though. We shall see. 😀 "