"Regardless of how a person might feel about BMW’s design direction, I think the point here is focusing on the unique relationship we have with our cars, in-part because they have faces, as our emotional journey often does begin with a face. It’s interesting to think about how technology could augment that relationship, making the car as a companion product even more meaningful to us. I think this is something we should all be thinking about when designing anything, from object to experience. This is showing us there’s a positive path forward amidst rapid tech development. Personally, I’m here for it. I don’t think this is meant to solve every practical concern we have about safety etc. This is discussing a different kind of connectivity. "