"I think this is a really interesting thought piece on how technology can actually deepen our relationships to these objects. Cars are so emotional to us - a lot of us even name them like they are a trusted friend. I think when thinking about industrial design, this direction can be super useful from a creative and emotional standpoint, really making us think about how we are designing objects to be more meaningful. I think the point here is actually how tech can bring us closer to these important companion objects. This takes into account human emotion and how we connect with our surroundings. Super cool. "