"And now for something completely different (i.e. positivity!).I like what Nothing are doing, and they're certainly getting a lot of attention in a space (smartphones) which is relatively stale where it concerns flagships other than experiments with foldables. Their designs are instantly recognisable, even if they are inspired by the Apple and Sony back catalogues. Strategically headphones may seem like an oversaturated market, but I imagine it might prove to be an interesting way to introduce people to their products who are currently living in an Apple centric eco system. I admit that the square form isn't very sympathetic to their intended purpose atop people's heads, but I imagine this will evolve over time."