"And just as a precision: "design thinking is bullshit"... yes, to designers: they don't need it because they already do it. As for the rest of the world, design thinking is helpful when done properly, but even then is no silver bullet."

"As a design thinking practitioner, I tend to agree with most of what she says; however, she's not talking about design thinking, she's talking about the deviance that stem from good intent. Along the years, I found that it was really easy to "debunk" design thinking done badly, but that's not because of the "design thinking" part, rather about the "done badly". All design thinking professional would certainly not claim these processes as being linear, that's just their depiction, and if you've done the least actual practice you know that it *is* iterative, and that theses "steps" are rather modes between which one navigates. Critique is also embedded in a well mastered design thinking approach, almost at each step actually. As of the evidence, all designers use design thinking - also not many recognise it, simply because, as Jen puts it design thinking is just a way to make design (period) affordable to non-designers and replicate some of what makes designers good at what they do. So the evidence supporting design thinking are actually the very same that support design (period). Even Jen's office.So in a nutshell: she's right, but she is chasing the wrong prey, and I can understand the frustration of an acclaimed professional seeing their field dissolve in corporate gimmickry. The real question is: how comes that design thinking standards are so low? how comes that any big consultancy can claim to use design thinking after having read a pair of books or conducted a workshop? that's the gimmickry side of design thinking. Those who know what they are doing, believe in these principles, and are successful, have the evidence.(oh, and by the way, there also exist bad designers, but this does not mean that it makes sense to bluntly shoot at design as a whole...)"

"The first set of unattributed pages are from "Good Wood Joints" by Albert Jackson, Collins, 1996 (ISBN-13: 978-0004127804)"