"Great idea. Based off your comments and pictures, you may want some more advice concerning materials and footwear shape and mechanics. I've got a retail shop and orthotic facility (95 years in the biz) and if you ever need any advice just shoot me a call! Chiappetta Shoes in Kenosha, WI. The problem with the basketball footwear industry is that it's all aesthetics and very little comfort/function. Throughout the entire industry, there is extremely few styles available in wide or narrow widths, showing companies don't care about fit, just sales. There's definitely space in the category for a premium quality and fit brand without much competition from the big 3."