"That knob isn't going to get lost at all...haha! Seriously though, it needs to be attached to a strap. This whole thing looks like something from the early 2000s craze of wearable tech. Plus, I wouldn't want all kinds of things dangling off my side when a regular backpack or shoulder bag will do. "
"So now our dreams are reduced to prompts for generating simulations of themselves? Dreams offer a mysterious and deeply personal glimpse into the subconscious—but this novelty device replaces that mystery with a digital imitation, turning the experience into a self-referential loop. I'm not interested in what this tool does, and if I were, I could generate similar results using an AI prompt on the computer I already own. This kind of tech misses the point entirely and feels like a waste of money. I also share Alan Nomoto's concerns about it "learning"—which, let's be honest, is often just a euphemism for collecting and sharing our data."
"$700 for a beer cooler and air spritzer. Given the upside-down economics of today—where people happily shell out absurd amounts for Yeti and other "premium" brands—this thing should sell like crazy. Is this really design innovation?"
"What bothers me most is that this approach flattens genuine craftsmanship and intentional design into little more than a costume. It turns meaningful tools into cosplay accessories. And it's not just cameras—it's everywhere. Faux-analog turntables with Bluetooth, fake switches, retro dials with no actual mechanical control. They're skeuomorphic relics that serve marketing more than the user. Yes, people want to touch things, to feel connected to a process—but they're being offered a shortcut instead of a path. That shortcut is a simulated experience that requires no effort, no curiosity, and no real engagement. It's the fidget spinner of photography. And calling it "meditative" doesn't make it meaningful. It just makes it easier to sell."