"I kinda love it. Count me in as someone that has a French Cleat wall in his workshop. Do I rearrange my tools often? No. I only rearrange when I've purchased a new tool and built a holder for the tool. For inside the home, this might get setup, rearranged numerous times until the right layout is achieved, and then left until either a new holder is acquired or a new layout is envisioned. I do like the grid pattern they've come up with. It looks much more "designer" than the typical rails found in workshops. I hope they're successful!"